Does having duplicate content cause sites to be placed in the supplemental index?
Thursday, 21 June 2007
A minor yet useful footnote from a Vanessa Fox (current but soon to be x-Google Webmaster Central) post about buffy: http://www.vanessafoxnude.com/2007/06/06/buffy-in-duplicate/
The question I got most often after the session was about the supplemental index. Does having duplicate content cause sites to be placed there?
Nope, that’s mostly an indirect effect. If you have pages that are duplicates or very similar, then your backlinks are likely distributed among those pages, so your PageRank may be more diluted than if you had one consolidated page that all the backlinks pointed to. And lower PageRank may cause pages to be supplemental.
I hear there is a new company claiming to increase the specificity of web searches and add brand value through the use of the browser's own address bar.
Posted by: Anderson MacAskill | Friday, 06 July 2007 at 06:39 PM