Search Engine War Blog

Pay Per Click

Tuesday, 28 July 2009

Google Bid Simulator: Let’s take a look at what you could’ve won!

I’m not entirely sure how long the option has been visible but I’ve noticed in one of my accounts today that Google has given me the ability to use their new ‘Bid simulator’ tool on some high volume keywords. I...

Thursday, 12 March 2009

Visible Quality Score has Nothing to do with Relevancy - at least initially

I started this investigation thanks to an article over at PPC Hero in which an AdWords representative stated that “The moment you load a keyword into AdWords, it receives a Quality Score. This initial Quality Score is determined by each...

Wednesday, 25 February 2009

Search Queries Getting Longer

Size is clearly getting more important - I knew it! Research suggests that search queries 5 words or longer have increased by 10% in January 2009 compared to the same period last year. The same time period shows a drop...

Monday, 20 October 2008

Google Real Time Quality Scores- The Perfect 10…

As everyone in the PPC world knows ever since Google implemented the ‘real time’ quality score system, keyword QS has been ranked between 1 & 10. Since this change in the quality score metric advertisers have been striving for this...

Wednesday, 15 October 2008

Google Search Suggest chops of the long tail & widens the head

A couple of weeks ago I attended an E-consultancy PPC Roundtable event with representatives from other agencies, analytics companies and the search engines, as well as in-house SEMs. A lot of the discussion was centred around the Guava/E-consultancy Search Engine...

Monday, 22 September 2008

First day of autumn 2008

Today is the first day of Autumn 2008 which Google has reflected in their new logo. A lot of SEO's have used Googles logo change as an opportunity to rank for the terms at the core of the subject because...

Monday, 15 September 2008

PPC Airways - XL Airways Reaction Time

In what other advertising medium (on or offline) can you see this type of immediate response? Less than a day after the announcement of budget tour operator XL entering administration, responsive and reactive PPC advertisers ‘cashed in’ on the tragedy,...

Wednesday, 04 June 2008

YSM may optimize your accounts.... for you?

For US advertisers Yahoo have recently changed their terms of service for the Yahoo Search Marketing the change basically states, Yahoo can: Create Ads Add and Remove Keywords Optimize your Account Excerpt from TOC: In the U.S. only, for those...

Tuesday, 03 June 2008

Bad weather is good for Google Adwords

As we've had to explain many times in the past that the internet does not exist in an impervious bubble, and that Google Adwords like any other type of business activity is affected by real world external factors; JohnH is...

Monday, 02 June 2008

Google Merchant Search and new adwords formats

What’s most interesting our Pay-Per-Click team is the new Adwords ad format Google have exclusively given themselves? Notice the drop down menu and integrated search button on Google's top placed ad. Putting the furore to the side over the fact...
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