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The Guava Neutralize (*\*) Bag Amnesty

Tuesday, 24 February 2009

Ten months after Neutralize (*\*) re-branded to Guava, we are announcing an Amnesty of the coveted Neutralize laptop bags which are still being used by many a senior marketing professional in the UK.

We are inviting people to bring their old Neutralize laptop bag to the Technology for Marketing and Advertising exhibition (Stand G40, February 24th – 25th at Earls Court 2 in London) and swap it for a brand new Guava bag.

UK CEO, Graeme Radford commented:
“The Neutralize (*\*) bags were an example of much loved merchandising – a marriage of fashion and practicality never to be surpassed by the Neutralize tie-press nor the Neutralize gentleman's braces.  We are offering those that have one the opportunity to get a new, even better, laptop bag for free – and with the new Guava branding.”

Additionally, anyone unable to attend the event are invited to send in their old laptop bag by post and receive a new one in return.


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