Search Engine War Blog : « June 2008 | August 2008 »

July 2008

Friday, 25 July 2008

How Accurate is the Google Keyword Tool’s Volume Estimates?

There was a fair amount of fuss made about Google’s decision to include ‘real’ numerical volume data in the keyword tool update (released 07/07/2008). Many people shouted hoorah at a new age of openness from Google, and twice as many...

Thursday, 24 July 2008

Guava's Mum

I am the mother of Guava, according to my daughter Roxy, age 5.

NMA Search Social

Last night was yet another fun evening at the New Media Age Search Social, hosted by Will Cooper their search expert and reputed nominee for lead singer if NMA ever get round to doing a Christmas play :-). The formula...

Tuesday, 22 July 2008

Search Burn...Guardian's Finest Wakes Up (in a Cold Sweat) to Search...

I am a huge Charlie Brooker fan, I will be forever grateful for his incessant championing of The Wire which made me check out what is quite simply the greatest TV show ever made. So imagine my glee when two...

Thursday, 17 July 2008

Google gets personalised and social

Personalised and social, that sounds like an oxymoron, however Techcrunch have an excellent video of what appears to be a new results page UI test by Google. It looks like some brand new social media style features, and a few...

Wednesday, 16 July 2008

Needle in the Haystack

With the reams of information available on the web, it can seems a daunting prospect keeping up to date with whats new and going on in your industry. RSS is fantastic - if you're not using it already find a...

Friday, 11 July 2008

Google Research Echoes Guava's UK Search Engine Marketing Report

Google's recent research into search's impact on branding echo the results featured in Guava's UK Search Engine Marketing Report published in April this year. When asked what the primary objectives of search campaigns were; the importance of branding as a...

Thursday, 03 July 2008

Experimental Proof. Google Can Index Links in Flash!

Ok folks it's officially time to party. Naysayer’s’ that have been claiming this was just some PR around the Macromedia Flash Search Engine SDK and the Googlebot wasn’t indexing Flash can be silenced because we now have undeniable proof that...

Tuesday, 01 July 2008

Flash - Ahhha! Saviour of the indexable!

Well finally its here. Drumroll please! Google and Adobe have announced improved Flash indexing. Google's Flash indexing algorithm will now detect textual content and crawl URL's in your Flash movies, banners and websites. We've improved our ability to index textual...
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