Search Engine War Blog : « May 2008 | July 2008 »

June 2008

Friday, 27 June 2008

John Battelle calls it...and gets it wrong.

Supposedly the dust can settle, the weak and wounded can exit the battlefield. "In search, it's over, Google wins." says John Battelle. John sorry, but you're wrong. Take it from Larry we're only 5% of the way there, the battle...

Tuesday, 24 June 2008

Back Through The Future

You've probably seen it already: Offline links that need to be photographed from a mobile device to be activated, 16 gig mobiles, coffee machines with face recognition expression software that prepares your favorite drink depending on your mood and FriendRank:...

Friday, 13 June 2008

Investment in natural search (SEO) is very good value for money

Two thirds of company marketers believe that investment in natural search (SEO) is “very good value for money”, making it the most cost-effective channel for generating B2C leads. Source: Online Lead Generation (B2C) Report 2008

Wednesday, 04 June 2008

YSM may optimize your accounts.... for you?

For US advertisers Yahoo have recently changed their terms of service for the Yahoo Search Marketing the change basically states, Yahoo can: Create Ads Add and Remove Keywords Optimize your Account Excerpt from TOC: In the U.S. only, for those...

Tuesday, 03 June 2008

Bad weather is good for Google Adwords

As we've had to explain many times in the past that the internet does not exist in an impervious bubble, and that Google Adwords like any other type of business activity is affected by real world external factors; JohnH is...

Monday, 02 June 2008

Google Merchant Search and new adwords formats

What’s most interesting our Pay-Per-Click team is the new Adwords ad format Google have exclusively given themselves? Notice the drop down menu and integrated search button on Google's top placed ad. Putting the furore to the side over the fact...
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