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MSN Out of Beta

Monday, 21 May 2007

The new adCenter is out of Beta - but still not out of the dark ages yet! Even with new and improved ad management abilities we are still not seeing some of the functionality we would expect.  Out of the other traffic centers the adwords system has incorporated the most improvements and taken on board most of our suggestions, MSN and the new Panama platform are following suit & using adwords as their benchmark, in MSN's case migrating from orders to campaigns. With the effort and time taken to create these new platforms nothing radical or improved has come to light yet which is a bit disappointing.  - One function that we do like from MSN is the ability to run one report for multiple clients in one go which is useful. Rest assured MSN and Yahoo & Google will be hearing from us soon with our wish list.

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