As everyone in the PPC world knows ever since Google implemented the ‘real time’ quality score system, keyword QS has been ranked between 1 & 10. Since this change in the quality score metric advertisers have been striving for this...
A couple of weeks ago I attended an E-consultancy PPC Roundtable event with representatives from other agencies, analytics companies and the search engines, as well as in-house SEMs. A lot of the discussion was centred around the Guava/E-consultancy Search Engine...
Today is the first day of Autumn 2008 which Google has reflected in their new logo. A lot of SEO's have used Googles logo change as an opportunity to rank for the terms at the core of the subject because...
In what other advertising medium (on or offline) can you see this type of immediate response? Less than a day after the announcement of budget tour operator XL entering administration, responsive and reactive PPC advertisers ‘cashed in’ on the tragedy,...
For US advertisers Yahoo have recently changed their terms of service for the Yahoo Search Marketing the change basically states, Yahoo can: Create Ads Add and Remove Keywords Optimize your Account Excerpt from TOC:In the U.S. only, for those advertisers...
As we've had to explain many times in the past that the internet does not exist in an impervious bubble, and that Google Adwords like any other type of business activity is affected by real world external factors; JohnH is...
What’s most interesting our Pay-Per-Click team is the new Adwords ad format Google have exclusively given themselves? Notice the drop down menu and integrated search button on Google's top placed ad. Putting the furore to the side over the fact...
Spring is well and truly here now and with the sun beating through my office window I was wondering how great it would be to have an internet usage / weather report function! Ideally it would enable you to see...
Just got of the phone with our Adwords account manager and here is the email to summarise: "As of 5th May, we will allow open keyword bidding on all terms in the UK and Ireland only. This means, that as...
Whilst tapping my way through the Google AdWords Editor in the dying hours before Easter I stumbled upon a rather amusing message (shown above). It just goes to show you cannot win sometimes!Happy easter everyone!
