Page Rank Gone?
Wednesday, 14 November 2007
...and there was much rejoicing....
A little celebration in the office this morning, as it seemed Google had turned off their PageRank indicator from the Google Toolbar (As of 10:30am GMT, 14th Nov)
Why the joy?
Well as the recent update in PageRank (PR) has shown, PR has become more and more irrelevant as a way of judging how strong a page appears within Google, with their current cull of PageRank on the directories that sell it as an elixir to SEO's looking for rankings.
In fact, PR seems more a hindrance than a help these days, with clients using it as a metric for judging work before the results show themselves in the SERPs:
"So what someone has written about me and linked to me on a high traffic page with a highly relevant subject: its got a PageRank 1?!"
Anyhow, what would the linking world look like if the PageRank loss was permanent?
Possibly a better place. More concentration on the actual content of the page rather than the little green bar? Judging the website on how much traffic it will drive to your clients site rather than how much "PR juice"? Judging a page on the SERPs and Blog buzz rather than trying to race your competitors to the next level, like some perverted videogame? Less spamming of social news sites?
All in all, a better world of SEO.
So Google, hear my plea - let this greenbar loss not be a blip - banish the PageRank score!
I agree with you Mark, not only cause i am sitting about 6 feet from you but because it would mean that people would have to actually read the page and decide for themselves on the relevance and quality of the page. This is turn would make our lives a bit nice, Knowledgeable and because of the extra effort you would have to put it maybe more $$$'s for our Google juice creating techniques.
Although, it would not stop the Black hat spamming, Google would never completely change its spider algorithm and if it did the world would implode. Everyone knows that
VIVA LA GOOGLE
Posted by: Sam Osborne | Wednesday, 14 November 2007 at 05:04 PM
There is a lot of talk right now of Google cracking down on link buying/selling for the purpose of PR. Maybe they will scrap the PR and that would end that business - at least for the purpose of pr. Then people buying links would expect performance not link weight.
Posted by: Rob Walter | Thursday, 15 November 2007 at 06:33 AM
Indeed Rob, it would just mean that people would buy &sell links based on Alexa or other traffic ranking mediums.
This wouldn't necessarily be bad in terms of getting people to come the websites, but it wouldn't quite be SEO, Other methods would have to be employed.
SEO/M maybe would change to WTO (Website traffic optimization) O.o
Posted by: Sam Osborne | Friday, 16 November 2007 at 09:19 AM
Hi, Thanks for all the insight. I just wanted to let you know I posted your link to all of my blog readers.
Again, thank you for the useful info on Google's PR visions.
Sincerely...
Posted by: hikdis57 (Over Googled) | Wednesday, 12 December 2007 at 02:03 PM