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Spyware and Clickfraud

Wednesday, 05 April 2006

Brilliant analysis of the automated clickfraud issue created by spyware vendors, in particular their relationship as part of Yahoo!'s partner network. A few recurring offenders on this list I know we had pulled from our Pay Per Click campaigns distribution last year when we spotted what they were up to.

http://www.benedelman.org/news/040406-1.html

Talking of Yahoo! in a more positive light our joint IOD, Yahoo & CUC e-marketing event last night went down a storm with over 120 attendees. The CUC's 4 screen presentation theatre was a bit of an interesting experience as well.

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