Last month I visited an Econsultancy social media roundtable, meeting representatives from major UK brands, charities, PRs and other SEM agencies. Our task: to discuss the issues around using social media for business in the UK. It was a great...
I was interviewed by the BBC this week regarding UK political parties and how they were using online, search and social media. The screened interview only shows some of my personal opinions on each of the parties videos, so a...
For the third year running, Guava and Econsultancy bring you the UK Search Engine Marketing Benchmark Report - an insight into the workings and developments of the industry. In spite of the economic climate, investments in SEO, paid search and...
No sooner had I received an email from the Inside AdWords Crew informing me that they had expanded the BETA testing of the new AdWords interface but after logging into an account this morning I got to try it out!...
Yesterday I attended the Yahoo! “Open House” event in Marylebone, where there were some interesting thoughts from speakers, particularly Kristof Fahy, VP Marketing, on audience interaction from a marketing perspective. There were also some enthralling predictions from futurist Ian Pearson,...
Vertical Search, Local Search and then comes Real-Time Search...it's literally flown out of nowhere. and if those two still left any doubt ask Danny Sullivan... So how is Real-Time Search different from what has come before? Rather then most traditional...
Lord Carter’s interim report 'Digital Britain' released last week looked at how best Britain can boost its digital and communications sectors. It's a lenghty report covering many topics, from the development of broadband and its required infrastructure, to digital radio...
90 out of 100 of the world’s biggest brands have ‘Fan’ pages on Facebook as the social network proves to be an effective advertising platform after all. Despite the spectacular failure of Facebook’s Beacon advertising platform, brand Fan pages were...
It's the final day of sessions of PubCon 2008, although there are plenty more informal events planned tonight at the Palms casino and tomorrow afternoon. In the same vain as my last two posts, I have put together some highlights...
We at Guava have been very active of late, with Gary speaking at SMX London and Teddie currently at the Web 2.0 Summit in San Francisco. I am lucky enough to be travelling to PubCon in Las Vegas on Monday,...
