Figures from the Internet Advertising Bureau have revealed that the search engine giant made £872m in the UK, taking it to the top of the online spending chart for 2006, according to the Guardian. This is an increase on 2005,...
Google has revealed the details behind its pay-per-action advertising. The company yesterday announced that a new pricing model will allow advertisers to pay only when certain predetermined actions are completed on their site. Actions might include making a purchase or...
Via John Battelle, Microsoft is supposedly offering enterprise companies credits for pushing MSN Live on their desktops. "Employees search the web daily with tools from Google, Microsoft, or Yahoo. OEMs and web sites are already earning credits based on searches...
Google have just sponsored a report by the Economist Intelligence Unit - called the Future of Marketing, however they might as well have called it "Ditch your search spend and put it into email" needless to says it's mostly drivel....
According to Linus at e-consultancy around 700 marketers have now taken part in the UK Search Engine Marketing survey carried out by E-consultancy in association with us - Neutralize (*\*). The survey is live until Thursday 22 March and covers...
WebProNews has an interesting discussion regarding Rick Skrentas purchase and potential move of Topix.net to Topix.com. Rich is concerned that the move will impact his Google traffic, and given that it's such a big website and search is critical to...
As if this wasn't on the cards - around seventy per cent of print spenders are looking to put more money into online marketing, a study has revealed. A survey of printers conducted by financial and business advice group Grant...
Sarah at the Inside AdWords crew has posted 'Googles Overall Numbers' on click fraud. "As part of our effort to provide you with more information on invalid clicks, we wanted to give you some additional background on how our systems,...
The quality of Adsense traffic has never been as good as pure search traffic but has worked reasonably well for quite a few clients. Recently Google has expanded its Adsense network and in some instances this has resulted in traffic...
