Search Engine War Blog : « Google Top of our Xmas Pressie List | Quaero (France) vs Theseus (Germany) »

Explanation of Googles handling of the click fraud case against Michael Anthony Bradley

Friday, 15 December 2006

Shuman Ghosemajumder,  Google Program Manager explains Googles handling of the click fraud & extortion case against Michael Anthony Bradley.

"Teddie, regarding the Michael Anthony Bradley case, I’m not an attorney, but I can offer this high level explanation which was given to me by our legal team, which I also covered at SES last week. Basically, this was a special case due to the extortion aspect. The legal definition of fraud requires there to be damages, and our analysis of his software indicated that we would have caught most or all of the clicks generated by it, so there would have been little or no damages. Because of the extortion aspect, this case isn’t typical of most, and legal action remains part of our toolkit for going after click fraud perpetrators."


Thanks Shuman.

For the full discussion see Matts blog.

Comments

Post a comment