A new in depth study by Canadian SEM Enquiro and DID-IT provides great incite into the way users actually interact with the results page in terms of scanning and deciding which links they want to click on. Ad positioning on the SERP (search engine results page), not just relative to competitors or cost, but in terms of the actual physical location of the ad within the webpage real estate is one of the factors our Pay Per Click team often consider.

The study provides clear evidence of the Golden Triangle, an area between the top left,  mid way down the left and top right of the page that receives the lions share of eyeballs. The extensive breakdowns, in terms of which precise listings receive the most eyeballs in different SERP render situations, percentage views for both paid and organic results, as well as their own analysis of why this may be, makes for extremely interesting reading for advanced Pay Per Click and Organic strategists.

To buy the $149 eye-tracking report click here

Additionally if you are also interested in the way screen resolutions effect which Pay Per Click ads might be the best to buy you may want to check out the Neutralize (*\*) teams' comments in the experts tips section of the Pay-Per-Click Search Engine Marketing Handbook published earlier this year.
http://www.ppcbook.info/