The 4 fundamentals of SEO remain as relevant as ever
Monday, 01 December 2008
The new Google search changes and features have certainly created fireworks in SEO offices throughout the world. However SEO remains at its core remarkably similar to what it was in 2002.
The 4 fundamentals of SEO still remain as relevant as ever:
- Make web-pages accessible
- Target with keywords that searchers employ
- Build content that users will find useful and of value
- Earn editorial links from good sources
Google's quest to improve the real function of a search-engine, namely to "provide the best relevant results to an expressed need" make this four step process as logical and important as ever.
Learning, evolving and investigating every tactic that might give your website an edge is important but always have this four step process in the forefront of your mind and don't go overboard
chasing fads in SEO.
Following Google recommendations and guidelines as ever is highly recommended!