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The 4 fundamentals of SEO remain as relevant as ever

Monday, 01 December 2008

The new Google search changes and features have certainly created fireworks in SEO offices throughout the world. However SEO remains at its core remarkably similar to what it was in 2002.

The 4 fundamentals of SEO still remain as relevant as ever: 

  1. Make web-pages accessible

  2. Target with keywords that searchers employ

  3. Build content that users will find useful and of value

  4. Earn editorial links from good sources

Google's quest to improve the real function of a search-engine, namely to "provide the best relevant results to an expressed need" make this four step process as logical and important as ever.

Learning, evolving and investigating every tactic that might give your website an edge is important but always have this four step process in the forefront of your mind and don't go overboard
chasing fads in SEO.

Following Google recommendations and guidelines as ever is highly recommended!

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It will be interesting to see what 2009 brings, what cool stuff will emerge and what SEO implications there will be for all of us.

Comments

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Thanks for sharing this great post! very helpful! :D

Web Marketing

SEO or search engine optimization is an ultimate technique in web marketing or internet marketing. Your ideas are pretty relevant even on local SEO or outsource seo. SEO outsourcing is another form ofweb advertisment or web promotion in the sense that it is in the clients option whether he or she wanted to optimize his or her site globally or locally.

Miguel Wickert

Hey

So, what resources do you like most to learn about what topics people are most searching? Thanks in advance. :)

Brandon

Yeah, you are right man, but according to me, the most important thing is " To understand the behaviour of Search Engines". Without that you can't optimize any site at its best level.

Stephen

I don't think those 4 are going to help anymore. People are coming up with ways to get to the top everyday. In fact now you can just use digg and type in a keyword you want to rank for and then add your link. You will get into the top 6 in the first day. Don't know how Google will react to that though.

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Hey you have an interesting blog! I am definitely
going to bookmark your site.

-faith-

Alan Williams

This was a very informative article. I will read your blog often.

Walter Stewart

What do you guys think about this website about hyperlinks and SEO?
- HyperPot is the new generation instant hyperlink tool that enables website and blog owners to redefine specific keywords for higher search engine results.
- http://www.hyperpot.com

Michael Harrington

I agree with you Mark these 4 fundamentals of SEO will always remain an important aspect from the point of view of SEO.Mark i would like to know that what is your opinion on Web Analytic.

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For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website.

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A nice 4 step view to make search engine more efficient

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I always enjoy reading your blog, you have very useful articles on here…thanks for the information in this one.I’ll be on the look out for your new content!

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I always enjoy reading your blog, you have very useful articles on here…thanks for the information in this one.I’ll be on the look out for your new content!

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The war is so intense that both the other major search engines yahoo and bing have started to plan about things that would put them in line with google!

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It is nice to find a site about my interest. My first visit to your site is been a big help. Thank you for the efforts you been putting on making your site such an interesting and informative place to browse through. I'll be visiting your site again to gather some more valuable information. You truly did a good job.

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How about building inbound links? or is that not as important anymore?

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I really loved reading your blog. It was very well authored and easy to understand. Unlike additional blogs I have read which are really not good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he enjoyed it as well!

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Learning, evolving and investigating every tactic that might give your website an edge is important but always have this four step process in the forefront of your mind and don't go overboard
chasing fads in SEO.

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I found your blog when I was looking for a different sort of information but I was very happy and glad to read through your blog. The information available here is great. Thanks for sharing.

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Thats great, I never knew before this blog.

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very useful info for me.Because i'm new in blogging and i'm need good tutorial like your post. Nice to but i dont know that about SEO so anybody advised me for full seo details.....

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Great ....You have beautifully presented your thought in this blog post.

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For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website.

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This theme has interested me! Your ideas are pretty relevant even on local SEO or outsource seo. SEO outsourcing is another form ofweb advertisment or web promotion in the sense that it is in the clients option whether he or she wanted to optimize his or her site globally or locally.

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