Search Engine War Blog : « August 2006 | October 2006 »

September 2006

Friday, 29 September 2006

MSN AdCenter - First Full Month

September will have been the first full month since the launch of MSN’s UK AdCenter. A Frustrating start but nonetheless campaigns are active & collective bid prices have so far remained at a relatively minimal level. We will be paying...

Monday, 25 September 2006

How to authenticate Googlebot

Matt from Google has posted the 'official' way to spot if the spider hitting your website is actually Googlebot. The technique involves an IP lookup to check the crawl host domain contains googlebot.com: > host 66.249.66.1 1.66.249.66.in-addr.arpa domain name pointer...

Wednesday, 20 September 2006

Best search campaign in this years Netimperative Awards.

Neutralize (*\*) are finalists in the Netimperative Awards for "Best Search Campaign" and you lucky readers get the chance to vote on the winner so guess who we'd like you to vote for ;-) We have the only organic search...

Tuesday, 19 September 2006

Busy on the home front

Sorry for being a bit slack on the blogging front, but I have had rather more important things to deal with like my new daughter 'Coralie' born 12th Sept, 8lbs 2oz. Mother and baby are well and happy.

Monday, 04 September 2006

BBC Click Online - Search the 'dirty secret' of online advertising

BBC Click Online did a piece about online advertising and thankfully didn't mess it up by leaving out search engine marketing altogether, in fact it actually gets some credit for once. Tim Phillips: "It's the dirty secret of online advertising....

Friday, 01 September 2006

Googles domain query handling change, will it boost PPC revenues?

Google has updated its handling of domain based queries which sounds like an SEO issue, but this post is filed under Pay Per Click, read on and find out why. A high proportion (you'd be shocked) of internet users don't...
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