Search Engine War Blog

Search Engine Optimisation

Monday, 01 December 2008

The 4 fundamentals of SEO remain as relevant as ever

The new Google search changes and features have certainly created fireworks in SEO offices throughout the world. However SEO remains at its core remarkably similar to what it was in 2002.The 4 fundamentals of SEO still remain as relevant as...

Tuesday, 23 September 2008

Google Webmaster Blog....Static vs Dynamic URLs..Duh?

If you're a reasonably advanced SEO don't read this unless you want to get really annoyed, it makes some rather bold statements that overlook a lot of the reasons around why the current state of the art around good URL...

Friday, 19 September 2008

#1 Mobile Search Engine Optimisation

Yeehaw!!! Simon from Just the Flight and I collect the top award in the search engine optimisation category of the Mobile Search Awards.

Friday, 12 September 2008

Google Archive Search. New revenue model for publishers archives?

The days of visiting a library to load up the archives on the Microfiche Reader are nearly over and the device used for storing archives can finally be consigned there itself. Google has just launched News Archive Search, a service...

Thursday, 17 July 2008

Google gets personalised and social

Personalised and social, that sounds like an oxymoron, however Techcrunch have an excellent video of what appears to be a new results page UI test by Google. It looks like some brand new social media style features, and a few...

Thursday, 03 July 2008

Experimental Proof. Google Can Index Links in Flash!

Ok folks it's officially time to party. Naysayer’s’ that have been claiming this was just some PR around the Macromedia Flash Search Engine SDK and the Googlebot wasn’t indexing Flash can be silenced because we now have undeniable proof that...

Tuesday, 01 July 2008

Flash - Ahhha! Saviour of the indexable!

Well finally its here. Drumroll please! Google and Adobe have announced improved Flash indexing. Google's Flash indexing algorithm will now detect textual content and crawl URL's in your Flash movies, banners and websites.We've improved our ability to index textual content...

Friday, 13 June 2008

Investment in natural search (SEO) is very good value for money

Two thirds of company marketers believe that investment in natural search (SEO) is “very good value for money”, making it the most cost-effective channel for generating B2C leads. Source: Online Lead Generation (B2C) Report 2008 http://www.e-consultancy.com/publications/online-lead-generation-2008/

Wednesday, 07 May 2008

The Future without Links

Let me take you forward to a 20 AG (2018 AD) - a world without links governing search engine position.

Wednesday, 23 April 2008

Previous Query Refinement starting to hit Google Natural Search Results

It seems that Google may be starting to roll out "Previous Query Refinement" to their natural listings as reported by Danny Sullivan earlier this month after his interview with Google Vice President of search products & user experience, Marissa Mayer....