Good Day Sunshine
Spring is well and truly here now and with the sun beating through my office window I was wondering how great it would be to have an internet usage / weather report function! Ideally it would enable you to see...
Pay Per Click
Thursday, 17 April 2008
Friday, 04 April 2008
Adwords - Open Season On Trademark Bidding
Just got of the phone with our Adwords account manager and here is the email to summarise: "As of 5th May, we will allow open keyword bidding on all terms in the UK and Ireland only. This means, that as...
Thursday, 20 March 2008
Heads We Win, Tails You Lose
Whilst tapping my way through the Google AdWords Editor in the dying hours before Easter I stumbled upon a rather amusing message (shown above). It just goes to show you cannot win sometimes! Happy easter everyone!
Monday, 17 March 2008
How fast are you?
Load time to be incorporated in Quality Score: - Google are adding another element to adwords Quality Score: landing page load time. They state that waiting a while for a page to load is not a positive experience and can...
Monday, 25 February 2008
To match or not to match?
I was recently introduced to the new Google Automatic Matching facility that Google AdWords customers are being opted into. Its a beta named Automatic Matching that enables surplus budget left in a campaign to be spent as Google sees fit...
Friday, 08 February 2008
Yahoo!....step up!
Well I thought a new month should be opened with a new post. I write this after spending most of the last hour wrestling with the Yahoo upload editor! (And not for the first time!) When oh when are we...
Friday, 14 September 2007
Google 'Above & Beyond' Agency Event - Dublin
Google Agency Event - Dublin Another big thank you to everyone at Google Dublin for their hospitality & organisation during the 'Above & Beyond' event in Dublin this week. The amount of Googlers at the European headquarters has now grown...
Thursday, 30 August 2007
Christmas online retail sales in UK to hit £10bn?
According to the YouGov opinion portal online shopping is set to recieve another boost this year - light shoppers increasing their purchases by a large 57% - and the usual heavy shoppers also increasing this year by 28%. It would...
Monday, 21 May 2007
MSN Out of Beta
The new adCenter is out of Beta - but still not out of the dark ages yet! Even with new and improved ad management abilities we are still not seeing some of the functionality we would expect. Out of the...
Thursday, 22 March 2007
Google touts pay-per-action advertising
Google has revealed the details behind its pay-per-action advertising. The company yesterday announced that a new pricing model will allow advertisers to pay only when certain predetermined actions are completed on their site. Actions might include making a purchase or...
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