Load time to be incorporated in Quality Score: - Google are adding another element to adwords Quality Score: landing page load time. They state that waiting a while for a page to load is not a positive experience and can hurt conversion rates. Apparently in a few weeks we will be able to see load time 'evaluations' in the keyword analysis page, you will then have one month to review and make site adjustments as after this period keyword quality scores will change and you may have higher/lower minimum bids dependant on your speed.