Google Agency Event - Dublin

Another big thank you to everyone at Google Dublin for their hospitality & organisation during the 'Above & Beyond' event in Dublin this week. The amount of Googlers at the European headquarters has now grown to 1,400 (I believe it was a 1,000 when I was there last year) and it certainly felt a busier place.
    I was able to get a sneak preview of some new opportunities above text ads, including video and animated flash overlays, mobile & dynamic gadget ads. There were  opportunities for product requests & plus chances to air any concerns.  An initial presentation by David Thacker - senior product manager - gave a run through of most beta developments; impression share reporting, conversion optimiser, preferred cost bidding and also cpc site targeting.
    Again it was a great opportunity to put some faces to some new names & catch up on new developments which very likely will be beneficial to many of our campaigns.