Why is search engine marketing so important to your business? The Neutralize team have released 3 videos on YouTube presenting the business case for investing in search engine marketing, pay-per-click advertising and search engine optimisation.

If you're interested in search engine marketing but don't know what it involves or where you can start, this is a great resource to help you understand why search engine marketing is so important for your business.

Check out these three presentations:

What is Search Engine Marketing?

Intro to Search Engine Optimisation

Intro to Pay-Per-Click advertising

For those already involved in search engine marketing, watch this space for the release of two advanced presentations detailing the Neutralize approach to SEO and PPC....

Happy viewing :-)