Search Engine War: April 2007

April 2007

Friday, 27 April 2007

Why is Martin looking so happy?

We just won "Best Search Engine Optimisation" at the Travolution Awards 2007, the UK travel industry’s most prestigious award for top innovators in online travel.

Posted at 12:27 PM in Search Engine Optimisation | Permalink | Comments (0) | TrackBack (0)

Thursday, 26 April 2007

The Eight Principles to Ensure Click Quality

Click Quality Council releases - The Eight Principles to Ensure Click Quality Advertisers should never pay for double clicks or repeat clicks from the same session. Advertisers should never pay for traffic from bots. Advertisers should have control over where,...

Posted at 11:43 AM | Permalink | Comments (0) | TrackBack (3)

Wednesday, 18 April 2007

UK Search Marketing Benchmark Report

The Neutralize (*\*) / E-consultancy UK Search Marketing Benchmark Report is now available, and you can buy a copy from e-consultancy or download it for free if you are a member – as they have so much great research available...

Posted at 09:38 AM in Search Engine Marketing | Permalink | Comments (0) | TrackBack (2)

Sunday, 15 April 2007

Google to acquire DoubleClick Inc. for $3.1 billion - IN CASH

Supposedly it was going to be Microsoft because they needed the distribution in order to better monetize their ad network; also I could see the sense in a Doubleclick - Microsoft deal so had expected them to pull the stops...

Posted at 08:36 PM | Permalink | Comments (1) | TrackBack (0)

Tuesday, 10 April 2007

Search marketing ad spend to increase

An increase in the reliance and trust of search marketing techniques will see online marketers spend more in the area, according to new research. Internet Retailer questioned 245 online marketing professionals and found that most are allocating an increasing amount...

Posted at 05:26 PM in Search Engine Marketing | Permalink | Comments (0) | TrackBack (0)

The power of links – non-indexed pages out-ranking optimised ones + robots.txt flaw.

My friend Mike Grehan often talks in his linking presentations about how a page not even in Google can out rank one that has actually been indexed and optimised, well here's a good example of exactly that. The links in...

Posted at 12:42 PM | Permalink | Comments (5) | TrackBack (2)

Sunday, 08 April 2007

BBC.co.uk - another miserable failure

This kind of naive interpretation of the search engine optimisation industry, and the way search engines work makes my blood boil. http://news.bbc.co.uk/1/hi/programmes/click_online/6526393.stm The 'link bomb' flaw that the journalist talks about, got fixed with an algorithm update ages ago and...

Posted at 01:11 AM | Permalink | Comments (0) | TrackBack (0)

Wednesday, 04 April 2007

Travel online marketing worth £21 Billion

Online marketing in the travel industry will reach a worth of £21 billion ($41.3 billion ) during 2007, according to new statistics. A report from eMarketer, entitled US Online Travel: The Threat of Commoditization, has found that 52.5 per cent...

Posted at 05:03 PM in Other stuff | Permalink | Comments (0) | TrackBack (0)