Search Engine War Blog : « Google World Cup Operators | Ridiculous keyphrases »

Spotted, Google Travel (AKA Troogle )

Monday, 12 June 2006

Wow, it's amazing what you can find on Google these days.


All that travel information. Actually that's not a real screenshot, it's a mockup based the great services the Google has been providing for ages; but if they did do a Travel portal I'd expect it to look a bit like above.

The point is, that there is a shocking amount of what you'd think would be in a travel portal already available direct through the OneBox if you know where to look, and given that most of Googles traffic around 80% according to Hitwise only use the main search pages that's one powerful piece of real estate. The clever thing Google does is drop it in so subtlely that they don't get labled with the whole 'portal' badge or upset their user experience.


Heather Hopkins

Great post - very funny! I blogged on the likelihood of "Troogle" several months ago - in fact I thought I had coined the term! Looking at downstream visits from Google, I noticed that Travel was the vertical that was most likely to get Google's attention next. You can read the post here


So you're the culprit, I wondered who came up with that name ;-)

What we were hinting at is that travel actually already does get a lot of attention, but they just sneak it through under the radar. No doubt at some point they will inevitably bundle these and some additional services together as a portal offering though.

David Petherick

The new Google Checkout in its terms and conditions specifically disallows sale of "Travel packages and offers - Tours (including hotel, flight, and car reservations), travel clubs, and timeshare properties".


South America Luxury Travel

Traveling is really such a nice thing because it removes your stress and your tensions so I like it very much. Plus I have seen so many people who like to go traveling every year

The comments to this entry are closed.


TrackBack URL for this entry:

Listed below are links to weblogs that reference Spotted, Google Travel (AKA Troogle ):

Subscribe to this blog's feed

Add to My Yahoo!
Subscribe with Bloglines
Add to Google
Subscribe in NewsGator Online

Add to My AOL
Add to Technorati Favorites!
Add to netvibes