Spotted, Google Travel (AKA Troogle )
Monday, 12 June 2006
Wow, it's amazing what you can find on Google these days.
All that travel information. Actually that's not a real screenshot, it's a mockup based the great services the Google has been providing for ages; but if they did do a Travel portal I'd expect it to look a bit like above.
The point is, that there is a shocking amount of what you'd think would be in a travel portal already available direct through the OneBox if you know where to look, and given that most of Googles traffic around 80% according to Hitwise only use the main search pages that's one powerful piece of real estate. The clever thing Google does is drop it in so subtlely that they don't get labled with the whole 'portal' badge or upset their user experience.