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Ridiculous keyphrases

Thursday, 22 June 2006

Barry has a funny thread on keyphrases ebay bid on,  as the fact they just dump thousands of keyphrases into their accounts and autofill the ad copy can lead to some very interesting combinations.  Personally not my style of PPC ad management.

See:

Baby
Buy it Cheap on eBay
Low Prices, New and Used
www.ebay.com

One of my faves is:

Ebaylife

Surely not?

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Comments

Yes they are doing a hatchet job on PPC. The only way to make sure those pre-filled text ads work is if you carefully select the keywords.

PardonMyFrench,

Eric

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