Google: Click-to-Play Video
Tuesday, 23 May 2006
Google has now announced the release of click-to-play video across their content network. Running in the same model as their pay-per-click system, ads are based on a CPC & CPM bidding basis. From a web user perspective, the idea is that opposed to irritating splash advertising, video ads will be an 'opt-in' choice, running only when clicked on.
With the mass of the adsense network Google are potentially offering advertisers a enticing new medium. More targeted than TV, site specific, geo-targeted and less intrusive, will this be the re-invention of TV advertising?
For all official info: adwords blog