Search Engine War Blog : « More Google Qualified Companies in the UK than the USA | Google blog mistakenly deleted by...Google »

Understanding Google snippets - SERP result descriptions

Tuesday, 21 March 2006

I have just been asked how snippets (result descriptions) in the Google SERP work, so here is the answer. Google tries to decide what text is best to display as a snippet based on the text of the search phrase.

1) The site:websitename.com view defaults the to the meta description becuase it has nothing else to go on.

However when we mimic a normal search it's more variable.

2) First when the search string is matched in the description, that's what you get:

"US west coast hit by storms flights"
http://tinyurl.com/qcr3w

3) When it is partially matched in the description and body you get a mix of both seperated by three full stops ... :

"barrage of storms flights"
http://tinyurl.com/qel9u

4) When it is matched only in the body copy, that's where the description comes from:

"barrage of storms over the past few days"
http://tinyurl.com/qujst

Overall I think it's a pretty good system.

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c37d69e200d83528e90e53ef

Listed below are links to weblogs that reference Understanding Google snippets - SERP result descriptions:

Subscribe to this blog's feed

Add to My Yahoo!
Subscribe with Bloglines
Add to Google
Subscribe in NewsGator Online

Add to My AOL
Subscribe with Pluck RSS reader
Add to Technorati Favorites!
Add to netvibes