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UK search spend increases 79%

Thursday, 30 March 2006

According to the IAB UK online ad spending increased £1,366.4 million (£1.4 billion) and now accounts for 7.8% of total advertising market share.

Search recorded the biggest increase - 79% or £338.7 million - of all online advertising formats as advertisers in 2005 recognised the benefits of search and used its many tools for both direct response and brand-building initiatives.

http://www.iabuk.net/en/1/news.html

Comments

AG

I wonder how much of this is from 'mesothelioma attorneys'?!?

Teddie

Probably a lot. When I am back in the office tomorrow I'll have access to one of our nifty little tools that can calculate it.

Teddie

We calculated it against the search figure and reckon it's only around 0.1%

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