To save you having to pick through what is worth reading from the Search Engine Strategies New York writeup 'cause I did them all last night. I have organised them by team.

Pay Per Click

+ Targeting Search Ads By Demographics & Behavior
http://www.seroundtable.com/archives/003379.html

+ Winning a Bid War
http://www.seroundtable.com/archives/003384.html

+ Search Ad Buyers Forum aka Search Marketing Style Council
http://www.seroundtable.com/archives/003394.html

Business / Sales

+ SEM Via Communities, Wikipedia & Tagging http://www.seroundtable.com/archives/003405.html

+ Branding & Search
http://www.seroundtable.com/archives/003408.html

Optimisation

+ Buying and Selling Links
http://www.seroundtable.com/archives/003407.html

+ Search Engine Q&A on Links
http://www.seroundtable.com/archives/003410.html

+ Duplicate Content Issues
http://www.seroundtable.com/archives/003398.html

+ Meet The Crawlers
http://www.seroundtable.com/archives/003418.html

+ SEO Overkill
http://www.seroundtable.com/archives/003419.html

Development

+ My SEM Toolbox
http://www.seroundtable.com/archives/003403.html