Search Engine War: March 2006

Adsense format tests

More and more I am seeing these single ad Adsense banners around and it looks like Google is running tests to improve the performance of them. Today I have just spotted three variations of the Leaderboard (728 x 90) ....

Posted at 05:47 PM in Pay Per Click | Permalink | Comments (0) | TrackBack (0)

Google - Quality Scoring?

Yet again Googles !=logic continues to baffle me. I know i'm covering old ground but their Quality Scoring is so annoying. Why shouldn't we be able to activate a keyphrase, which nobody else is bidding on without having to pay...

Posted at 12:04 PM in Pay Per Click | Permalink | Comments (1) | TrackBack (0)

Yahoo! and Google the same on relevancy

A study carried out by Jean Véronis and his students at the University of Aix into the relevance of search engine results shows there is very little difference between Yahoo! and Google . Google, Yahoo and MSN, Exalead, Voilà and...

Posted at 10:21 AM in Search Engine Optimisation | Permalink | Comments (0) | TrackBack (0)

Search marketing awards - Best SEO Company

Shout out to PromotionWorld for their spooky web to mail timing. There I was looking at their website for the first time ever last night, as it seemed we had been ranked in the 10 Best SEO Companies in the...

Posted at 12:10 PM in Search Engine Marketing | Permalink | Comments (0) | TrackBack (0)

The MIVA Principle

Finally read through the recently published 'MIVA Principle - Vision for Online Publishers' and it is actually slightly more radical than I had expected. To get the general idea check out the Yahoo! Journal on the side of the news...

Posted at 11:55 AM in Other stuff | Permalink | Comments (0) | TrackBack (0)

Spam-u-like

I was chatting with Mike Grehan at the SMA-UK committee meeting about what you could get for SEO for under $1,000. Mike, while searching ebay for google I have found a beauty, check the thumbnail: $9.95 - GOOGLE ADSENSE WEB...

Posted at 01:41 PM in Search Engine Marketing | Permalink | Comments (0) | TrackBack (0)

Let the link love flow

I had to do a presentation to a couple of hundred business owners the other day, of which only a handful knew much about search and I wanted to explain the complexity of search engine algorithms and the importance of...

Posted at 10:27 AM in Search Engine Optimisation | Permalink | Comments (4) | TrackBack (0)

Search Engine Strategies New York writeups

To save you having to pick through what is worth reading from the Search Engine Strategies New York writeup 'cause I did them all last night. I have organised them by team. Pay Per Click + Targeting Search Ads By...

Posted at 10:14 AM in Search Engine Marketing | Permalink | Comments (0) | TrackBack (0)

Paid search, television and lifestyle changes

I was at the e-consultancy pay per click round table the other day, shout out to Ashley for pulling together a smart bunch of people from our peers, Google and some big brands (Google, Euroffice, Debenhams, Post Office, Signet, Alliance...

Posted at 05:52 PM in Pay Per Click | Permalink | Comments (0) | TrackBack (0)

Longtail Search vs Partner distribution

Why do certain campaigns underperform on particular search engines, one big factor is the type of distribution they have. Pay Per Click networks that have a mainly affiliate or partner site distribution rather than direct search traffic, will not be...

Posted at 05:15 PM in Pay Per Click | Permalink | Comments (0) | TrackBack (0)