MSN to get Sponsored Links from Kanoodle
In the States, Kanoodle has just signed an agreement with MSN to provide them with sponsored links. Click on the below URL for the full story: http://www.kanoodle.com/about/press_releases/01-30-06.cool
Search Engine War Blog : « December 2005 | February 2006 »
January 2006
Tuesday, 31 January 2006
Monday, 30 January 2006
Search Engines Twice the Conversion Rate of Other Acquisition Sources
While we absolutely hate trying to guess a websites conversion rate for campaign estimation purposes, it seems our figures are smack in line with a new study from WebSideStory, and the good thing, search comes out with flying colours compared...
Overture Changes to Yahoo! Search Marketing
It has now been confirmed. Throughout Europe, Overture as we know it will rebrand on 27th Feb to Yahoo! Search Marketing (not just in France as reported last week).
Saturday, 28 January 2006
New industry mag - Search Marketing Standard
Boris Mordkovich's (thanks for the chocolate at Christmas by the way) company MordComm, Inc are launching the first magazine dedicated entirely to the search marketing industry. “Search Marketing Standard” is expected to set a benchmark in the industry by offering...
Friday, 27 January 2006
Au Revoir Overture France, Bonjour Yahoo! Search Marketing
Overture France are finally going to rebrand to Yahoo! Search Marketing on 27th February 2006. Advertisers won't really notice any real changes it's just parent company, Yahoo! taking another step towards bringing the Overture brand under it's umbrella.
Thursday, 26 January 2006
Jobs in Search
Thanks to Jobs in Search for inviting me to be listed as one of their search marketing industry experts. To find out more about me and some of my other leading compadres check it out. Recruitment is a big issue...
Google Make Managing Campaigns Easy!
At last it looks like Google is going to make it easier for users to manage / edit / update their PPC campaigns. Google are offering a free, downloadable account management application enabling users to quickly: - edit keywords -...
How is a web page constructed?
A new Google report provides analysis of over 1 Billion documents to see how they are constructed. Well worth a look at for those code heads amongst you. PS. they know Google doesn't validate. In December 2005 we did an...
Wednesday, 25 January 2006
Don't be evil (well OK, maybe a little...)
Google today appears to have caved in to pressure from Chinese authorities by permitting state censorship on its Google.cn service. “In order to operate from China, we have removed some content from the search results available on Google.cn, in response...
Tuesday, 24 January 2006
Yahoo Update - But It's not their goal to be No. 1 in internet search!
An interesting statement from Susan Decker, Yahoos Chief Financial Officer. Yahoo! Inc., one of the first Internet search companies, has capitulated to Google Inc. in the battle for market dominance. "We don't think it's reasonable to assume we're going to...
My Web 2.0 Links
My team read... a lot, and sometimes we don't have time to blog the cool stuff we come across. I'm told real work does take precedence over blogging - although I'm sure some of you might beg to differ. Sooo,...
Monday, 23 January 2006
Google the brand that impacted us the most in 2005
The Search Is Over: Google wins brandchannel’s 2005 Readers’ Choice Award. The poll finds that Google was the brand that impacted us the most in 2005, knocking Apple off the top spot. Skype debuts in third http://www.brandchannel.com/boty_results/global_2005.html
Google on The Money Program
For those of you who missed it - The Money Program special on Google that aired on BBC2 on Friday night didn't contain much in the way of startling new revelations (with the exception of some pictures of Larry and...
Yahoo! PPC 70 character Ad Length - Tests
It seems that Yahoo! / Overture have changed their mind and are testing the shorter sponsored search descriptions in the UK - not just France as previously reported. On 8th Feb, about 10% of listings displayed on Yahoo will be...
Friday, 20 January 2006
BBC Two - The World According to Google
Definitely one to watch: THE MONEY PROGRAMME The World According to Google BBC Two: Friday 20 January 1900 GMT For foreign viewers check out the summary and the extended interview with John Battelle on the BBC website : http://news.bbc.co.uk/1/hi/business/4598090.stm
Web 2.0, infinity, and beyond
John and Tim are having a competition to come up with a the four word tagline for this years Web 2.0 conference. We reckon it should be: 2.0, infinity, and beyond.
Thursday, 19 January 2006
Search as navigation
I had a debate with Nico Brookes at Atlas Search last year whom we work with quite closely, where we were deliberating what might be the percentage of users who used search engines as straight forward navigation. IE. Instead of...
Yahoo! and Google shares take a dip
Yahoo! and Google shares prices fell in the US on Wednesday after fears of profit growth slowing, after Yahoo! posted disappointing results. There was also an unwelcome ratings downgrade in Google from a number of investors. Notice how the Yahoo!...
Tuesday, 17 January 2006
Yahoo's 70 Character Ads
At the moment, some sites displaying Yahoo ads show 70 characters, while others show the full 190 characters, but recently there has been lots of discussion regarding the 70 character limit for ads being made compulsory across the board. There...
Google endorsed search engine position checker?
Not yet, but in what looks like a Red flag to us SEO bulls it apppears the challenge has been set by Google to create one. Spotted about a third of the way from the bottom of the Personalized Homepage...
Monday, 16 January 2006
Microsoft advertising laboratory 'adLab' in Beijing
Making a big commitment to search marketing Microsoft has unveiled its adCenter Incubation Lab, or adLab, which will be based in Beijing, China. Believed to employee 50 researchers from MSN and Microsoft, the adLab will work on developing their MSN...
Sunday, 15 January 2006
Pay Per Click ads integrated into the local search maps on Google
Hooray, finally some integration between pay per click ads and the local search interface on Google. At the packed NMK event on local search last year 'New Directions In Search (NMK) 08/09/2005 ' I did a walk through of what...
Friday, 13 January 2006
Search vs Contextual PPC value proposition
We have long known there is a massive difference in the way internet users respond to paid search ads vs contextual ads, and the pressure from agencies about this was hopefully what inspired Google to split their bidding systems late...
Wednesday, 11 January 2006
MIVA For Sale ?
According to a press release on their own website, MIVA are putting up the For Sale board (or "...exploring and evaluating a range of strategic opportunities..." as they term it). Take a look at http://www.miva.com/us/content/about/pressroom/pressreleases/pressrelease011006.asp for the full text.
To book search or not to book search?
Tracey Caldwell has a very nice article over on Information Week covering recent comments by Michael Gorman, head of the American Library Association at the Online Information Conference in London. Basically he totally dissed the digitisation of books by search...
Tuesday, 10 January 2006
Google ‘lapbox’ cracks the sub $100 laptop problem
Talk of the Google ‘Cube’ died quietly away at CES last week, yet I was shocked to see that my daughters nursery are part of some secret Google R&D team. Let me introduce the Google ‘lapbox’ that greeted me when...
Monday, 09 January 2006
Google shares to reach $2000?
Yesterday the business section of the Sunday Telegraph led with the headline Google shares to reach $2000, after last week Caris & Co, a US stockbroker, made a $2000 forecast meaning Google could become the world's most valuable company, with...
Big Daddy - Google data centre upgrade
Without getting into the nuts and bolts of serious enterprise SEO the handling of redirects (302 page jacking) and canonicalization (http://www.website or http://website) has been something of an issue for most search engines, so it is good to see that...
Google expands beyond search
At the Consumer Electronics Show in Las Vegas, Google annonunced its partnership with CBS to provide an online video rental shop as well as the Google Pack! Users will be able to download video archives and TV programmes for as...
Wednesday, 04 January 2006
Microsoft to buy Yahoo! ?
At the finals for the CNET Technology Awards last year I happened to be sitting next to an analyst who specialised in search technology for one of the big banks. During our rather interesting discussion over dinner (extremely different views...
Tuesday, 03 January 2006
SEM predictions for 2006
It’s the first day back at work so while we trawl through our stack of enquiries I've gotten the team to send me their ‘blue sky’ predictions for 2006. Paid search spend to overtake display advertising spend for the first...
